What I like about the press kits is that they often give TSR's marketing info and some numbers that reflect the industry.

* annual retain sales of over $150,000,000
* customers return visits average between 2-3 a month with estimated average purchases of $100 per month
* 55% of potential young players are in the 8th-9th grade
* 90% male 10% female
* most consider themselves above average students
* high interest in computer games
* aspire to cerebral professions
* television viewing is average; preferring action, sports & mystery
* takes part in outdoor sports less often; also less likely to play cards, chess, checkers
* reads lots of comics
* vivid imagination; invents his own games to play with friends
* 6,000,000 active players in America and more than 20,000,000 occassional players

There is probably another thread that I should post these in (that catalog/flyer thread).  But here are some pics that I took a bit back of the other press kits and misc stuff I have around:

1991 Press Kit (bought it from the Burntwire Bros a while back):
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1997 Press Kit in bider:
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Some TSR Game World newspapers:
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Misc stuff:
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Monte had some good stuff.  I won one auction for his 20 Years of TSR book:

Tome of Treasures :: View topic - Twenty Years of TSR (1993)

and this "Worlds of TSR" book that seems to have been an internal item:

Tome of Treasures :: View topic - The Worlds of TSR (1996)