Quest of the Riddles record
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Grandstanding Collector

Posts: 6114
Joined: May 03, 2003
Last Visit: Aug 14, 2022
Location: Waterloo, Ontario, Canada

Post Posted: Mon May 25, 2009 6:20 pm 
 

What I like about the press kits is that they often give TSR's marketing info and some numbers that reflect the industry.

* annual retain sales of over $150,000,000
* customers return visits average between 2-3 a month with estimated average purchases of $100 per month
* 55% of potential young players are in the 8th-9th grade
* 90% male 10% female
* most consider themselves above average students
* high interest in computer games
* aspire to cerebral professions
* television viewing is average; preferring action, sports & mystery
* takes part in outdoor sports less often; also less likely to play cards, chess, checkers
* reads lots of comics
* vivid imagination; invents his own games to play with friends
* 6,000,000 active players in America and more than 20,000,000 occassional players

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Last Visit: Jan 31, 2011
Location: NY

Post Posted: Mon May 25, 2009 6:45 pm 
 

Mars wrote:
Its tough for me to part with my catalog collection :)  But here's a picture:

http://www.cs.uwaterloo.ca/~mdtpetri/tsrkit1996

I left the photo at high resolution so you can zoom in on stuff.




Very cool. I do not have that....with the box.

  

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Grandstanding Collector

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Location: Waterloo, Ontario, Canada

Post Posted: Mon May 25, 2009 6:52 pm 
 

There is probably another thread that I should post these in (that catalog/flyer thread).  But here are some pics that I took a bit back of the other press kits and misc stuff I have around:

1991 Press Kit (bought it from the Burntwire Bros a while back):
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1997 Press Kit in bider:
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Some TSR Game World newspapers:
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Misc stuff:
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Location: UK

Post Posted: Tue May 26, 2009 3:27 am 
 

Great pictures, thanks.
I think I have some of this kinda stuff from '98 through to 2000, but it's in a box somewhere. Got it in with a box load of stuff I bought from Monte Cook many years ago. Half of it was Silver Anniversary year stuff IIRC, and the rest from the year previous. I'll see if I can lay my hands on it. Just never thought it was worth anything.


This week I've been mostly eating . . . radishes.

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Grandstanding Collector

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Location: Waterloo, Ontario, Canada

Post Posted: Tue May 26, 2009 10:11 am 
 

Monte had some good stuff.  I won one auction for his 20 Years of TSR book:

Tome of Treasures :: View topic - Twenty Years of TSR (1993)

and this "Worlds of TSR" book that seems to have been an internal item:

Tome of Treasures :: View topic - The Worlds of TSR (1996)

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