That is not my experience of Amazon.co.uk. Amazon offer no protection to the seller against fraud in my experience, and they also provide little check on the integrity of buyers. It is common knowledge that Amazon is the place to go if you want something for free, because very few sellers will send something recorded, as their shipping fee is already dictated by Amazon, and even if they do send it recorded, you can get a full refund by saying it was not delivered.
There is absolutely no protection to the seller whatsoever as far as I am aware. As a seller, I have to sell safely and protect my investment, and that means pretty much selling privately, selling through eBay, selling through RPGMarketplace, or selling on any website on the planet except Amazon.
I've tried most methods of selling
RPG stock over the last few years (as eBay's fees rise), and keep returning to eBay because it's the only show in town. Until Amazon start taking sellers seriously, they will always be the flea market of the online resale trade. Your experience of fraud online with Amazon is not common. You seem to have been very lucky.
I still go to Amazon for new books and DVDs, but there is no way of trusting anything they front fro anyone else, no way of knowing what you're buying, no way of seeing a picture of it, no way of assessing the honesty or integrity of either seller or buyer, and no way of getting Amazon 'customer services' as they like to call it to provide any measurable level of service other than what their stock computer programme answers generate for them.
Let's fave it, the only business on the planet capable of taking on eBay would be either Google or Microsoft, and both would need to buy in expertise, and neither are interested or inclined to move into sales. Amazon is the Yahoo! of the online retail market. Something people are aware of and happy to use, but only for specific tasks. Take-over bate.
This week I've been mostly eating . . . The white ones with the little red flecks in them.