Dragon Magazine demographics
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Post Posted: Thu Nov 25, 2004 4:19 pm 
 

Thought you all might find this interesting.  It's about six years out of date (created 3/99), but it gives you the general idea.  I obtained this when I was looking into putting an Acaeum ad into issue #300 (which I did).

GENDER
Male…………………………..…………..94%
Female……………………….…..………06%

MARITAL STATUS
Single…………………………….……....62%
Married……………………………..…...37%

AGE
Under 15……………..………....….…01%
15-24………………….…………………..22%
25-34………..……..……...……....….54%
35-44……………….……….…...……..16%
45 and over……………….......…...07%
MEDIAN AGE                   30

OCCUPATION
Student………………….………………..22%
Professional/Managerial…...……41%
Service/Skilled…………………..…..18%
Sales/Clerical……………………....…07%
Not Employed……………………..…..03%
Other………………………..……………..11%

EDUCATION
Some High School……………………10%
Graduated High School…....…...10%
Some College……………………......30%
Vocational/Technical………....…..07%
College- 4 Year Degree…….….…28%
Post Graduate………………....…....15%

INCOME
Less than $15,000……………….....12%
$15,001-24,999…………………......13%
$25,000-34,999…………………...….18%
$35,000-49,999………………….…...19%
$50,000-74,999…………….……..….19%
$75,000 and above……………...….15%
MEDIAN INCOME                    $46,600

  


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Post Posted: Thu Nov 25, 2004 4:31 pm 
 

Very interesting stuff.  I find myself wondering which of those %s would have changed in the last 6 years, and in which directions...all except for gender have changed for me.  :)

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Post Posted: Thu Nov 25, 2004 8:21 pm 
 

deimos3428 wrote:Very interesting stuff.  I find myself wondering which of those %s would have changed in the last 6 years, and in which directions...all except for gender have changed for me.  :)



lol.. me too...

  

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Post Posted: Thu Nov 25, 2004 10:06 pm 
 

I would love to see a more up to date demographic poll.
The only change for me is the age category.


And I could've bought these damn modules off the 1$ rack!!!

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Post Posted: Thu Nov 25, 2004 11:08 pm 
 

Howdy,


FoulFoot wrote:GENDER
Male…………………………..…………..94%
Female……………………….…..………06%


Ah yes, now we see why they went to the female pronoun in the 3e books! Obviously there would be more female custom-, er, players if the pronouns weren't so sexist.  :roll:


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Post Posted: Fri Nov 26, 2004 4:37 am 
 

FoulFoot wrote:GENDER
Male…………………………..…………..94%
Female……………………….…..………06%


The DRAGON is lucky to have the 6% female readers. Just look at our hobby. The demographics of RPG collecting:

GENDER
Male..................................100%
Female................................00%


- "When the going gets weird, the Weird turn pro."

Hunter S. Thompson (July 18, 1937 - Feb 20, 2005)



  

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Post Posted: Fri Nov 26, 2004 11:19 am 
 

I would say the attendance at the Gencon runs around a max of 4% female (while Origins is probably around 1%, at best). And that would include nonplaying girlfriends or wives and dealer employees and/or relatives. And they used to have that stupid Sci-Fi Saturday thing when all the Trekkies showed up - many more females per capita in that group.

That 6% seemed kind of high to me, but I do not know how many respondents they had. Females might be more likely to respond, and if the overall total was low, we get a final percentage that may not be completely accurate. That would also account for the fairly even salary totals. It should not be so eveny distributed.

I can say with a fair amount of certainty they had a low poll turnout.

I also have to agree about the female genderization of the game. It is flat out stupid. I never played a female character. Never. And I never will. I will leave that to those who feel they need to, for whatever reason.


And I could've bought these damn modules off the 1$ rack!!!

New modules for your Old School game http://pacesettergames.com/

Everything Pacesetter at http://pacesettergames.blog.com/

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Post Posted: Fri Nov 26, 2004 12:29 pm 
 

Ralf Toth wrote:The DRAGON is lucky to have the 6% female readers. Just look at our hobby. The demographics of RPG collecting:

GENDER
Male..................................100%
Female................................00%

That's not necessarily true.  There's at least five females who are members of this forum.  At least three of those visit almost daily.  Though most haven't posted yet, perhaps this thread will bring them out in righteous anger.

Foul

  


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Post Posted: Fri Nov 26, 2004 12:44 pm 
 

bbarsh wrote:I never played a female character. Never. And I never will. I will leave that to those who feel they need to, for whatever reason.

We tried this at one point, and quickly determined that none of us could convincingly play a female character.  The house rule became that you could only play your own gender (at some point we had a few female players, they somehow managed just fine).

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Post Posted: Fri Nov 26, 2004 1:37 pm 
 

From a reseller's point of view:  I don't any hard numbers, but I would estimate that at least 8-10% of my Dungeons & Dragons sales go to females.  


I also sell a number of other RPG items - for some perspective:  0% of my Battletech sales go to females while at least 25% of White Wolf goes to the fairer sex.


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Post Posted: Sat Nov 27, 2004 11:03 am 
 

From a reseller's point of view: I don't any hard numbers, but I would estimate that at least 8-10% of my Dungeons & Dragons sales go to females.

Assuming you're speaking of online sales (I'm not aware if you have a ground location), I wonder how many of those are sons asking Mom to use her credit card...?

  

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Post Posted: Sat Nov 27, 2004 8:31 pm 
 

That's a good question. . .  I was trying to do my best to keep that in mind.  Often I see a woman's name on a paypal payment and ship to address, but the email contact is a guy's name.  (by the way, I only sell online).

Also, I see more than a few mom's buying for their kids or women buying for the boyfriends/husbands.  Usually the mom's and wives are more "chatty" in their emails than other customers.  There is usually a comment like "my husband will love this" , "my son's been wanting this book for awhile now", etc.  Just today, I sold a 1st edition rules AD&D DM screen to a mom who said "my guys are going to like this addition to their D&D battles and adventures".

Okay, so this is getting boring. . . but I think I have a point: Even after subtracting out all these potential female buyers who are really buying for a male, I would confidently bet that out of every 100 customers, at least 8 (8%) are women.

Also, it is interesting to note that I have had several mom's buy 1st edition AD&D items for their kids . . . which is cool, but makes me wonder why their kids are playing 1st edition and not 3E in the first place?  Did they have some old books their Dad left behind or did they come across some vintage Gygax in a used book store?


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Post Posted: Sat Nov 27, 2004 9:11 pm 
 

Well, FWIW, recent ad demographics info for all of Paizo's books are available at paizo.com - Paizo Publishing


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Post Posted: Sun Nov 28, 2004 8:25 pm 
 

bbarsh wrote:I would say the attendance at the Gencon runs around a max of 4% female


:!:
I'd estimate about 20%

Maybe you haven't been in awhile or you stick to the heavily male activities like minis?

  

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Post Posted: Sun Nov 28, 2004 9:07 pm 
 

No, I have not been to one in three years now.

20%  8O  8O  8O

That would mean about 4,000 females at the con???

Like, I said, I have not been in awhile, but those numbers sure seem odd.


And I could've bought these damn modules off the 1$ rack!!!

New modules for your Old School game http://pacesettergames.com/

Everything Pacesetter at http://pacesettergames.blog.com/

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